Amazon
Style Feed
Role
3D Art Director
I helped lead the development of a generative AI imagery pipeline supporting a new luxury fashion style feed, tasked with delivering elevated, editorial-quality assets for Amazon’s fashion channels. Working across internal proprietary tools and external Gen AI platforms, our team established a consistent visual language aligned to luxury fashion standards. We curated and delivered over 2,000 on-figure assets in just 15 business days, redefining typical production workflows by eliminating the need for physical samples, photoshoots, and in-person crews. While still in beta, the project reflects an innovative approach to scalable content creation in digital retail.
VR Holiday Store
Role
3D Art Director
I developed a concept for a Virtual Shopping Experience that merged tech accessories, dinnerware, and pilates equipment into a cohesive, Gen Z–focused environment. To bridge these distinct categories, I translated generational research into an interactive, socially driven digital retail format that emphasized exploration and connection. I integrated trend-led design elements—like a pastel color palette, terrazzo textures, and sculptural, stacked displays—to create a visually engaging experience that encouraged movement and immersion. Though the project was later reimagined, it served as a forward-thinking exploration of how cultural insight and digital innovation can shape the future of product presentation.
3D Soft Goods Direction & Review
Originally brought on to support soft goods curation, I drew on my experience in apparel design and product development to guide accuracy from pattern to final model. My feedback focused on aligning 3D builds with real-world construction, emphasizing material realism, fit, and proportional clarity. I provided targeted notes to help artists correct surface tension, silhouette, and textile behavior, ensuring the end result reflected both the physical product and brand standards. I also worked closely with the robotics team, offering feedback to improve the digital scanning process for better model fidelity. This work sat at the intersection of technical review and visual direction, translating product knowledge into clear, actionable guidance.
Smart Home Visualization
Designing lifestyle imagery for light switches may not have been the most glamorous task, but as 3D Art Director, I was able to use simple models to craft a dynamic narrative that positioned our product in contrast to competitors. Drawing inspiration from fashionable contemporary interiors, we showcased the product on painted walls and used specific camera angles to ensure its prominent placement and effective usage within the scene.
