Amazon
Style Me: Generative Fashion System
Role
Digital Visualization Lead
Led development of a generative AI imagery pipeline for Amazon's luxury fashion channels, owning creative direction, prompt architecture, and quality standards from brief to final asset. Working cross-functionally with product managers, merchandisers, and engineering teams across internal tooling and external generative platforms, I established a visual language and workflow system that delivered 2,000+ on-figure assets in 15 business days, without physical samples, photoshoots, or on-site crews. A scalable, repeatable model for high-volume digital product creation at editorial quality.
VR Holiday Store
Role
Digital Visualization Lead
A concept exploration in next-generation digital retail, investigating how immersive environments could redefine cross-category product discovery. Starting from generational research, I developed an interactive virtual shopping experience that unified tech accessories, dinnerware, and lifestyle products within a cohesive Gen Z–focused world. Design decisions, a pastel palette, terrazzo textures, sculptural displays, were grounded in cultural insight rather than category convention, using environment and spatial storytelling to drive product engagement. A proof of concept for how emerging technology and consumer research can shape the future of digital product presentation.
3D Soft Goods Direction & Review
Originally brought on to support soft goods curation, I drew on my experience in apparel design and product development to guide accuracy from pattern to final model. My feedback focused on aligning 3D builds with real-world construction, emphasizing material realism, fit, and proportional clarity. I provided targeted notes to help artists correct surface tension, silhouette, and textile behavior, ensuring the end result reflected both the physical product and brand standards. I also worked closely with the robotics team, offering feedback to improve the digital scanning process for better model fidelity. This work sat at the intersection of technical review and visual direction, translating product knowledge into clear, actionable guidance.
