Digital Product Creation & Systems
What you're looking at is imagery. What built it was a system.
Pipeline development, quality frameworks, prompt architecture, and cross-functional systems, built to perform at enterprise scale without sacrificing standards. The assets span fashion, lifestyle, and home.
The methodology applies anywhere in the product lifecycle.
Style Me:
Generative Fashion System
Role
Digital Visualization Lead
Brief
Scalable editorial fashion imagery for Amazon Luxury channels. No samples, no photoshoots, no crews.
Approach
Built the pipeline from scratch. Designed a modular prompt architecture across 13 creative direction categories, defined quality standards, and integrated the workflow with product, merchandising, and engineering teams. Ran continuous model evaluation across multiple generative platforms to maintain output quality at volume.
Output
2,000+ on-figure assets in 15 business days. A repeatable DPC pipeline and quality framework that laid the foundation for how the program would scale globally across seasons and product categories.
Input 01
PRODUCT IMAGE FROM BRAND
Provided product photography, flat lay, or reference supplied from the brand or product team.
SOURCE MATERIAL
Input 02
SUBJECT & FIGURE DIRECTION
Pose, styling, model direction, expression, casting
CREATIVE DIRECTION
Input 03
ENVIRONMENT & LIGHT
Location, atmosphere, lighting quality, time of day, season
CONTEXT
Input 04
TECHNICAL & OUTPUT PARAMETERS
Camera, color direction, texture & material, composition, brand aesthetic, output format, quality control
EXECUTION
Select Digital Works
Role
Digital Visualization Lead
A curated selection of AI and 3D generated imagery spanning fashion, lifestyle, and home, produced across generative AI and 3D pipelines at Amazon.
VR Holiday Store
Role
Digital Visualization Lead
Brief
Explore how immersive digital environments could redefine cross-category product discovery for a Gen Z audience.
Approach
Translated generational research into a virtual shopping environment unifying tech accessories, dinnerware, and lifestyle products. Design decisions were driven by cultural insight, not category convention.
Output
A proof of concept for consumer research-led digital retail. Established a framework for how emerging technology and spatial storytelling can shape future product presentation.
3D Soft Goods Direction & Review
Role
Digital Visualization Lead
Brief
Ensure 3D soft goods builds accurately reflected real-world garment construction, material behavior, and brand standards at scale.
Approach
Applied apparel development expertise to evaluate and direct 3D artist outputs. Provided targeted technical feedback on surface tension, silhouette, fabric drape, and proportional accuracy. Extended direction to the robotics scanning team to improve digital capture fidelity at the source.
Output
