Digital Product Creation & Systems
AI-generated imagery, 3D visualization, and emerging technology workstreams across fashion, lifestyle, and home.
The work covers design direction, prompt architecture, quality frameworks, and cross-functional workflows built to hold a standard at scale, not just produce at one.
CREATIVE & DIGITAL VISUALIZATION LEAD
Style Me:
Amazon Luxury Stores
Amazon Luxury Stores needed a scalable way to visualize fashion at quality. I led the creative frameworks, QA standards, and cross-functional workflow that made it repeatable. 7,200 images. 50 working days. 65+ person team across two continents with zero samples.
Input 01
PRODUCT IMAGE FROM BRAND
Provided product photography, flat lay, or reference supplied from the brand or product team.
Input 02
CREATIVE DIRECTION
Pose, styling, model direction, casting.
Input 03
CONTEXT
Location, light, atmosphere, season.
Input 04
EXECUTION
Camera, color, material, brand standards, quality control.
DIGITAL VISUALIZATION LEAD & MODEL CASTING
Campus Style Edit
Amazon Premium needed a campus collection that actually looked like its customers. I built the cast from scratch: 54 models researched, designed, and built by me, drawn from real US college enrollment data across 5 regions, in-depth research on trend analysis for Gen Z thinking, the full Monk Skin Tone Scale, and an emphasis on diversity, inclusion and authenticity.
From there, I art directed the production of 700+ assets, then worked with design engineers to build a custom automated workflow that could scale without losing quality and delivered within 7 working days.
When the campaign called for something more individual, I was back in, art directing bespoke images aligned to each moment.
CREATIVE DIRECTION
Select Digital Work
Where Style Me was a system, these are singular. Individual commissions across fashion, lifestyle, and home, produced across generative AI and 3D platforms. Each one its own brief, each from its own context.
ASSOCIATE DIGITAL VISUALIZATION
3D Soft Goods
Robotics scanning wasn't built for soft goods, and it showed. I stepped in to art direct the outputs, calling corrections on fabric drape, surface tension, silhouette, and proportional accuracy until the assets actually matched the product. No modeling from scratch. Just knowing what to look for and how to ask for it.
